Internal Marketing Systems
The Complete Practice Building System in a Box
The Complete Practice Building System in a Box.
What's Included with "The Complete Practice Building System in a Box"?
The Deluxe Package Includes:
- The Chiropractic Research Library.
- The Welcome to Our Practice Information Packet.
- The "Did You Know?" Book of Facts.
- The Six Secrets to a Healthy Child Referral Report.
- The Six Secrets to a Healthy Pain-Free Body Referral Report.
- Our 3 Most Popular Research-Based "Lectures for Healthy Living".
- Lecture Implementation Guide with Turn-Key Marketing Package.
- The How to Get 97% of Your Patients to Commit to Care and Pre-Pay Audio Seminar.
- 1 Hour Staff Consultation Call.
- Lecture Implementation Audio CD, which includes "How to Get 75% of Your Audience to Ask You How to Become Your Patient".
- The "Explode Your Practice" marketing guide.
- 1000= Ways to Use Your Patient Education System.
- Day One - Intro to Chiropractic Video.
- Day Two - Report of Findings Video.
- Comprehensive Implementation Audio CD.
- BONUS - Research Referral Packets and Handouts - 22 Different Topics - NOT FOR SALE.
The Standard Package Includes:
- The Chiropractic Research Library
- The Welcome to Our Practice Information Packet
- The "Did You Know?" Book of Facts
- The 6 Secrets to a Healthy Child Referral Report
- The 6 Secrets to a Healthy, Pain-Free Body Referral Report
- Comprehensive Implementation Audio CD
- BONUS - Research Referral Packets and Handouts - 22 Different Topics - NOT FOR SALE
Lay Lectures for Healthy Living
Integrate yourself into the fabric of your community and become the health and wellness expert in your town with the Lectures for Healthy Living Program. Click here for a list of available lectures and lecture packages.
What's included with a "Lecture for Healthy Living" Package?
- Lecture implementation audio CD that includes "How to get 75% of Your Audience to Ask You How to Become Your New Patient".
- High response ads and headlines.
- Flyers to advertise each lecture (Customized by our Graphic Artist for each event).
- Brochures for each lecture (Customized by our Graphic Artist).
- Sample patient invitation(s).
- Lecture implementation guide with turn-key marketing package.
- The Book of Sizzling Ads and Headlines (for each lecture).
- An audio recording or Dr. Len presenting each lecture.
Waiting Room Videos
The most impressive video compilation of pro-chiropractic research you've ever seen! The only fully research-based 22 Video Waiting Room Video Compilation is also a 100% turn-key patient education and referral system out of the box. You and your staff will have everything you need to start educating your patients and stimulating referrals within 1 hour of receiving your package. Click here for a list of all 22 videos that are available to you.
Business Card Sized CD's
These Business Card Sized CD's allow you to educate your new and existing patients and allow them to become walking, talking billboards for you and your practice by handing out your CD's. The CD's explain chiropractic care, subluxations, symptoms, nervous system interface and much more, perfectly, every time. They will hand these out to their friends, family, co-workers, neighbors, etc.!
Day 1 and Day 2 New Patient DVD's
This is a guaranteed way to get your new patients excited to become your new patient, excited to refer and excited to follow your recommendations for care. These videos will get your patients excited about getting healthy by explaining how the body and nervous system work, how the adjustment works and why chiropractic is the right choice. They will establish an understanding about chiropractic that makes new patients feel comfortable and confident.
The How to Get 97% of Your New Patients to Commit to Care and Pre-Pay Package
If you can't get your new patients to understand the value of your care... or that you are the solution to their problem - they're gone! This 3-day process will effectively educate your new patients about chiropractic care, attach tremendous value to your services and simultaneously create a huge urgency to become your new patient.
You will be able to predictably get 97% of your new patients to commit to care and pre-pay regardless of their insurance coverage. In fact, they will actually ask you if you could accept them as your new patient.
What's included with the "How to Get 97% of Your New Patients to Commit to Care and Pre-Pay" Package?
- Dr. Len's "How to Get 97% of Your New Patients to Commit to Care and Pre-Pay Audio Training Module
- Day 1 - Introduction to Chiropractic Video
- Day 2 - Report of Findings Video
- The "Welcome to Chiropractic Information Packet"
- The "Did You Know Book of Facts"
Patient Reactivation and Marketing System
The easiest (and best) patients to acquire are those who have come to you before. The problem though is that most doctors never communicate with these patients and ignore them (they sit there and wait for the patients to come back on their own), get angry with them or go about the reactivation process in the wrong way.
What's included with the "Patient Reactivation and Marketing System"?
- Implementation audio CD.
- Step-by-step patient reactivation implementation guide.
- All reactivation letters and scripts.
- An excel spreadsheet that automates the entire process for your staff.
- "Six Secrets to a Healthy Pain-Free Body" and "Six Secrets to a Healthy Child" special reports.
How to Explode Your Practice Marketing Guide
This booklet has multiple monthly internal and external promotional event ideas, ads, newspaper columns, press releases, handouts, flyers, etc. These include Patient Appreciation days, holiday or "health" days like Valentine's Day, Mother's Day, Community Appreciation Days, etc.
The 6 Secrets to a Healthy Child
This is a special report that should be sent out to parents of children who get sick a lot, get frequent ear infections, have asthma, etc. There are over 14 pages of information about how the body and nervous system work (in non-technical terms) and why chiropractic is the best choice to keep their child's body functioning at its maximum potential.
The 6 Secrets to a Healthy Pain-Free Body
This is a special report that should be given or sent out to adults. This entire report is geared towards explaining how the body and nervous system work, how chiropractic works and why they are in pain or poor health. This report allows the prospective new patient to discover (almost) on their own that chiropractic is the safest and most effective health care choice they can make.
The Did You Know? Book of Facts
This is a booklet that you copy and hand out to every new and/or existing patient. It has over 300 shocking health facts about chiropractic and "traditional" health care in America. You should give a copy of this book to every new patient (after their first visit) to help start the paradigm shift. Most new patients show this to their spouse the same day. Imagine how many more spouses/families you can get under care if they were able to see actual facts (with cites sources) about what medicine and chiropractic are really about. Remember most new patients are extremely excited to chare what they know about chiropractic within the first few weeks of starting care. They will hand this booklet out for you!