The practice building, life enhancing, staff empowering,

Tip of the Week!

by Dr. Len Schwartz
"Chiropractic Marketing Master" 

Patients Who Object to Chiropractic: This is one of my favorite problems in practice. Why? I have found that new patients who initially object to the chiropractic philosophy/principles, etc., usually make the best patients after they understand chiropractic.

In dealing with a new patient or the spouse of a new patient who just doesn't "get it", you have to do three specific things:

1) Make sure you explain everything in detail, and with as many analogies and comparisons as possible - and, exactly what you do and why and how you do it.

2) The value of being adjusted and how chiropractic care helps the body function properly, etc. and how it related to maximum health and function.

3) Explain the benefits of spinal correction.

The last one is worth mentioning about 10 more times. This is what attaches serious value to what we do. And I'm not talking about guaranteeing a result, I'm talking about nerve impulses getting to the entire body, innate intelligence, and so on. Tell it like it is!

Let me know how it works out for you!

As Always be Courageous, Contagious, AND Outrageous.

For the Love of Chiropractic,

Dr. Len

www.chiropracticemarketingsolutions.com
www.webuildyourpractice.com
866-655-8502

"Since January we’ve attracted just under 100 new patients, and we've increased 100 patient visits each month since January. These people are great to work with. Should you ever have any questions -- they ARE right there for you. I must issue a warning, they will put you to work and keep you busy!"

I'm just a client but you can call me if you have any questions - 925-484-1070.
Dr. Lynne Sullivan

Find out more
www.webuildyourpractice.com


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